The most epic sales day of the year is right around the corner.
Black Friday and E-commerce generate large amounts of sales each year for each business.
We want to help you achieve the former this year.
Before diving into Marketing Mayhem that is Black Friday, conduct a pulse check on your email list.
Don’t sleep on this — according to Hubspot, email marketing generates “$42 for every $1 spent, which is an astounding 4,200% ROI”. No ads, all organic. How cool is that?
There are many ways to audit & optimize your email list but this is what we recommend.
A clean email list will improve deliverability and increase your email marketing ROI. Once you’ve cleaned up your email list, nurture the heck outta them.
So you’ve got the sale (if you didn’t, learn more about how we secure business here). Now what?
What happens after prospects purchase your product?
Are they taken to a thank you page? Does the after-purchase email contain next steps? Are there areas in which you can reduce keystrokes for your potential customers?
These touchpoints are crucial to creating a luxe client experience and eliminating chaos from both a client and business standpoint.
If you haven’t already, take a moment to walk through the entire delivery workflow for each of your products – focusing on your Black Friday products.
The secret to success? Knowing your numbers.
Know your numbers. Inaccurate data will prevent you from scaling sustainably… or at all.
You want to understand the behaviors, interactions and touchpoints prospects/clients have with your product.
Before you google “small business data tracking template” and dive head first into your new spreadsheet, create a data tracking plan.
Determine your macro and micro metrics for each launch/product; this could include: tracking signups to your lead magnet, upsell purchases from said lead magnets, content specific page views etc.
Get clear on your metrics first, determine your tracking frequency, identify who is responsible for data tracking.
TLDR: create a data tracking plan that clearly states what data you are tracking, where that data will be tracked, why we’re tracking said data, and who is responsible for data tracking.
If you’re thinking, “It’s only October, I’ll do this later”, you might be waving bye to hitting your sales goal. Start planning early. Because if you’re planning now, you get to start teasing, nurturing and promoting sooner than anyone else.
Let us help you create an easy, relaxing and rewarding Black Friday experience. Contact us to reserve your spot for our special Black Friday Launch & Support Package.